modiaa@gmail.com
modiaa@gmail.com
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Nike Women

There's a common Arabic phrase that echoes in every home in the Middle East. It's uttered when one member of the family does something out of the ordinary. Especially when it concerns a girl playing sport for the first time. When any Arab girl hears it, she instantly knows what it means. "What Will They Say About You?".

W+K Amsterdam
Directed by Fleur Fortune
Cannes Lions Film Shortlist 2017
Epica Film Silver 2017

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Photography by The Wade Brothers

Photography by The Wade Brothers

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Some of the global press coverage the campaign got.

Some of the global press coverage the campaign got.

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Nike Women - Middle East "What Will They Say About You"
amna_original.png
Photography by The Wade Brothers
ines2_original.png
6906_Nike_Running_L_original.jpeg
Some of the global press coverage the campaign got.
Screen Shot 2017-02-25 at 20.02.29.png
Screen Shot 2017-02-22 at 21.59.42.png
Screen Shot 2017-02-22 at 21.57.24.png
Screen Shot 2017-02-22 at 21.48.57.png
Screen Shot 2017-02-22 at 21.38.21.png
Screen Shot 2017-02-25 at 16.41.42.png
Screen Shot 2017-02-25 at 17.19.13.png
Screen Shot 2017-02-22 at 21.37.38.png