There's a common Arabic phrase that echoes in every home in the Middle East. It's uttered when one member of the family does something out of the ordinary. Especially when it concerns a girl playing sport for the first time. When any Arab girl hears it, she instantly knows what it means. "What Will They Say About You?".

W+K Amsterdam
Directed by Fleur Fortune
Cannes Lions Film Shortlist 2017
Epica Film Silver 2017