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IBM _ The Masters Remastered

Ogilvy New York
Bronze Cannes Lions
3 Cannes Lions Shortlists

The Masters. 100 players, 18 holes, 4 days, and around 21,600 shots. But only 405 of those shots get shown on TV. But what if we had eyes on every shot, every hole on every player? We’ve reimagined the Masters experience. Now, every fan gets their own AI-powered commentator, breaking down every single shot from every player, all tournament long.