More than ever, Nike wanted to remind young girls that when they play sport, any sport, they have the power. That they are “it”. It is boom boom power. It is unicorn rainbow lightning. All they have to do is…JUST DO IT. We kicked things off with a mega film featuring young influencers that take a spin on the classic game of TAG.
Contagious Power. We then took the game to the social landscape on TikTok, Snapchat & Instagram. Creating (probably) the world’s first digital game of tag. Asking girls around Europe to show their skills and pass on the power by tagging their friends and using dope AR filters to declare their awesomeness with style.
A Case Study to sum it all up.
