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WNBA _ Line 'Em Up

Agency:
Joan Creative NY
Tom Francesconi
Kelsey Farman
Valentina Vergara

Most street courts didn’t have a WNBA three-point line. Girls grew up playing a game that left them out. So we did it. We painted the line. Bright orange. Permanent. So every kid can see it, and take their shot.

Aired the initiative during WNBA Playoffs

A short docu starring the people who made it possible.
The WNBA legends, street ball stars and local hoopers, and those who’ll carry it forward.

With one proverbial brush stroke, the WNBA is potentially painting the early legacies of future pros
— USA TODAY

WNBA content creators, current stars and former stars teased on their socials.

The stories, the parks and the voices. all lives on the Line ’Em Up site, featuring park legends, WNBA icons, and a locator tool for fans and parks to find painted courts